New technologies generate a range of new business opportunities: they can be applied to create different offerings that address the needs of different types of customers. In this hands-on course, participants will learn how to identify and evaluate market opportunities stemming from an innovative technology, and how to set the ground for a successful entrepreneurial endeavor.
This course pursues three main goals:
(1) to understand the process of market opportunity identification and evaluation in the context of new technologies;
(2) to acquire a practical business tool (the Market Opportunity Navigator) for identifying, evaluating and prioritizing market opportunities for a core technology;
(3) to apply this know-how on your own technological invention (or, a technology from the lab), and gain hands-on experience in this critical choice.
During this course, participants will work on developing a commercialization strategy for an advanced technology, ideally coming from their lab. They will apply tools and skills to identify and evaluate business opportunities stemming from this innovation, so that they can create and capture significant new value.
